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: Performance Strategies : White Papers |
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How Managing Web Application Performance Strategically Can Increase
Online Revenue, Reduce Business Risk, and
Lower Support Costs |
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Abstract:
Online customers today expect quick response times and a superior
web experience wherever they go. Many of these customers lack
loyalty; they will readily switch to competitors, or to more
costly channels, at the first signs of a performance glitch.
With companies increasingly reliant on the Internet for their
business success, application performance is growing in importance.
Unfortunately, most companies lack the resources, expertise
and planning necessary to consistently deliver the levels of
performance that customers demand.
This white paper analyzes the importance of application performance
and how "Performance Excellence" can be achieved on
the web. Among the findings:
- Site performance is rapidly emerging as a strategic issue
facing any senior management group focused on bottom-line
results;
- Those companies that fail to implement a comprehensive
performance strategy will pay the price in lost revenues,
unnecessary business risk, higher support costs and potential
damage to their brand;
- The growing complexity of today's distributed web applications
makes Comprehensive Application Management necessary;
- All companies follow a similar performance progression,
regardless of size or industry vertical. Those aware of
this process are in the best position to achieve their business
goals; and,
- Gomez, Inc. is the most uniquely positioned provider
of business solutions that help companies at each stage
to define, achieve and maintain peak performance of their
Internet applications.
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